{"id":1333,"date":"2026-04-03T12:25:49","date_gmt":"2026-04-03T10:25:49","guid":{"rendered":"https:\/\/xavier-adraste.fr\/?p=1333"},"modified":"2026-02-21T12:26:54","modified_gmt":"2026-02-21T11:26:54","slug":"une-mediation-hyper-boostee-a-lia-via-samsing-et-gemini-enthousiasmant-ou-deprimant","status":"publish","type":"post","link":"https:\/\/xavier-adraste.fr\/index.php\/2026\/04\/03\/une-mediation-hyper-boostee-a-lia-via-samsing-et-gemini-enthousiasmant-ou-deprimant\/","title":{"rendered":"Une m\u00e9diation hyper boost\u00e9e \u00e0 l&rsquo;IA via Samsing et Gemini. Enthousiasmant ou d\u00e9primant ?"},"content":{"rendered":"\n<p>Il y a quelques semaines, je suis tomb\u00e9 sur cette publicit\u00e9 \u00e0 la TV qui m&rsquo;a beaucoup interpell\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Galaxy S25 Ultra: Gemini Live | Museu | Samsung\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ozDCNG_SdBM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Ici, la m\u00e9diation propos\u00e9e sur smartphone ne semble plus \u00eatre diffus\u00e9e par le mus\u00e9e, mais directement par Gemini (Google) dans le smartphone de la marque cor\u00e9enne Samsung.<\/p>\n\n\n\n<p>La publicit\u00e9 prend la direction d&rsquo;une m\u00e9diation num\u00e9rique boost\u00e9e \u00e0 l&rsquo;IA, laissant une part belle \u00e0 l&rsquo;hyper-interactivit\u00e9 : audios, plan, GPS, reconnaissance d&rsquo;objets via le flux vid\u00e9o&#8230; La direction artistique de la publication (musique, forme, danses, etc.) semble prendre cette direction, tout en m\u00e9nageant des temps calmes \u2014 dont ce moment avec le livre \/ tuile !<\/p>\n\n\n\n<p>Moment fun d&rsquo;ailleurs : une situation qui arrive \u00e0 tout le monde quand on visite un mus\u00e9e. Les publicitaires arrivent si bien \u00e0 prendre le pouls de la soci\u00e9t\u00e9&#8230;<\/p>\n\n\n\n<p>Ce qui m&rsquo;interroge ici, c&rsquo;est le r\u00f4le du mus\u00e9e dans la m\u00e9diation. Peut-il encore ma\u00eetriser le discours ? Le contenu est-il une synth\u00e8se faite par IA \u00e0 partir de contenus trouv\u00e9s sur le web ? Une forme de \u00ab\u00a0moyenne\u00a0\u00bb des contenus ?!<\/p>\n\n\n\n<p>Les mod\u00e8les g\u00e9n\u00e9ratifs actuels sont tous probabilistes et \u00e9tablissent une forme de prolongement de cette moyenne. D&rsquo;o\u00f9 mon interrogation sur les contenus.<\/p>\n\n\n\n<p>Quelles possibilit\u00e9s ce syst\u00e8me offre-t-il au mus\u00e9e ? D&rsquo;o\u00f9 vient le contenu ? Y a-t-il encore de la place pour un num\u00e9rique moins pr\u00e9sent, plus sobre ?<\/p>\n\n\n\n<p>Je n&rsquo;ai pas la r\u00e9ponse \u00e0 ces questions, mais je m&rsquo;interroge \u00e9norm\u00e9ment sur cette sur-utilisation technologique, allant jusqu&rsquo;\u00e0 remplacer le travail de m\u00e9diation num\u00e9rique du mus\u00e9e ?!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a quelques semaines, je suis tomb\u00e9 sur cette publicit\u00e9 \u00e0 la TV qui m&rsquo;a beaucoup interpell\u00e9. Ici, la m\u00e9diation propos\u00e9e sur smartphone ne semble plus \u00eatre diffus\u00e9e par le mus\u00e9e, mais directement par Gemini (Google) dans le smartphone de la marque cor\u00e9enne Samsung. La publicit\u00e9 prend la direction d&rsquo;une m\u00e9diation num\u00e9rique boost\u00e9e \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carnet-explorations"],"rttpg_featured_image_url":{"full":["https:\/\/xavier-adraste.fr\/wp-content\/uploads\/2026\/02\/Cadfffdddpture.jpg",737,416,false],"landscape":["https:\/\/xavier-adraste.fr\/wp-content\/uploads\/2026\/02\/Cadfffdddpture.jpg",737,416,false],"portraits":["https:\/\/xavier-adraste.fr\/wp-content\/uploads\/2026\/02\/Cadfffdddpture.jpg",737,416,false],"thumbnail":["https:\/\/xavier-adraste.fr\/wp-content\/uploads\/2026\/02\/Cadfffdddpture-150x150.jpg",150,150,true],"medium":["https:\/\/xavier-adraste.fr\/wp-content\/uploads\/2026\/02\/Cadfffdddpture-300x169.jpg",300,169,true],"large":["https:\/\/xavier-adraste.fr\/wp-content\/uploads\/2026\/02\/Cadfffdddpture.jpg",737,416,false],"1536x1536":["https:\/\/xavier-adraste.fr\/wp-content\/uploads\/2026\/02\/Cadfffdddpture.jpg",737,416,false],"2048x2048":["https:\/\/xavier-adraste.fr\/wp-content\/uploads\/2026\/02\/Cadfffdddpture.jpg",737,416,false]},"rttpg_author":{"display_name":"admin9161","author_link":"https:\/\/xavier-adraste.fr\/index.php\/author\/admin9161\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/xavier-adraste.fr\/index.php\/category\/carnet-explorations\/\" rel=\"category tag\">Carnet d'explorations<\/a>","rttpg_excerpt":"Il y a quelques semaines, je suis tomb\u00e9 sur cette publicit\u00e9 \u00e0 la TV qui m&rsquo;a beaucoup interpell\u00e9. Ici, la m\u00e9diation propos\u00e9e sur smartphone ne semble plus \u00eatre diffus\u00e9e par le mus\u00e9e, mais directement par Gemini (Google) dans le smartphone de la marque cor\u00e9enne Samsung. La publicit\u00e9 prend la direction d&rsquo;une m\u00e9diation num\u00e9rique boost\u00e9e \u00e0\u2026","_links":{"self":[{"href":"https:\/\/xavier-adraste.fr\/index.php\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xavier-adraste.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xavier-adraste.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xavier-adraste.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xavier-adraste.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":5,"href":"https:\/\/xavier-adraste.fr\/index.php\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":1430,"href":"https:\/\/xavier-adraste.fr\/index.php\/wp-json\/wp\/v2\/posts\/1333\/revisions\/1430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xavier-adraste.fr\/index.php\/wp-json\/wp\/v2\/media\/1431"}],"wp:attachment":[{"href":"https:\/\/xavier-adraste.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xavier-adraste.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xavier-adraste.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}